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Maor Shlomo (@MaorShlomo)

AI SaaS · last checked 15 Oct 2026

Base44

● VerifiedExit

TL;DR

  • Figure: ~$80M exit to Wix (Exit · Jun 2025 · acquirer press release)

    One-off sale price, not revenue — excluded from revenue comparisons.

  • Proof level: Verified. The sale and its terms come from the acquirer's own press release, and the ARR at acquisition ("about $3M") from Wix management on a public conference call. Pre-sale revenue and profit posts are founder self-reports; post-sale ARR posts describe the Wix-owned product.
  • Our verdict (2/10, opinion): The exit terms are acquirer-verified, but this is an outlier: a senior engineer shipping at extreme speed in a category now dominated by well-funded players (Lovable, Bolt, Replit) and frontier labs. The $100M–$200M ARR figures are Wix-era team results, not solo income.

Reported figure

~$80M exit to Wix

Proof level

Verified

Agentic-ness (opinion)

2/5

Replicability (opinion)

2/10

The story

Maor Shlomo started Base44 as a solo, bootstrapped side project after reserve duty, and sold it about 6 months after founding (TechCrunch).

  1. 16 Mar 2025 — +$100k ARR in a single day — founder post on X
  2. 14 Apr 2025 — $0 → $1M ARR in 3 weeks — founder post on X
  3. 4 Jun 2025 — $189K profit in May 2025 — founder post on X
  4. Jun 2025 — ~$200k/month revenue on the eve of the sale; 350k users — Calcalist/Ctech (secondary)
  5. Jun 2025 — Acquired by Wix for ~$80M plus earn-outs through 2029 (incl. a $25M retention pool) — Wix press release
  6. 18 Jun 2025 — $80M cash; 8 employees; 250k users — TechCrunch (secondary)
  7. Late 2025 — "about $3 million of ARR" at acquisition — Wix CFO at the UBS conference (transcript)
  8. 4 Mar / 19 May / 20 Aug 2026 — $100M / $150M / $200M ARR — founder posts, post-acquisition, inside Wix (team result, not solo income)

⚠ User counts differ between sources (350k vs 250k); we show both with their source.

Business model

  • What it sells: an AI app builder: describe an app in plain language, get a working app.
  • To whom: non-developers and builders.
  • Pricing (15 Oct 2026): Free $0; paid plans $16 / $40 / $80 / $160 per month, billed annually (base44.com/pricing).
  • Acquisition: word of mouth and building in public on LinkedIn and X (TechCrunch).

AI stack

ToolRoleMonthly cost
LLMs (not confirmed)Generate app code and UI from promptsUnknown — high token costs at scale

Specific models: Research in progress.

Proof

Sources:

Why "Verified": the sale and its terms come from the acquirer's own press release, and the ARR at acquisition ("about $3M") from Wix management on a public conference call. Pre-sale revenue and profit posts are founder self-reports; post-sale ARR posts describe the Wix-owned product.

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Agent blueprint

Our suggestion — not how the founder did it

  1. Step 1

    Builder agent

    Ships the prompt-to-app generator and templates fast

  2. Step 2

    QA agent

    Runs generated apps and reports failures

  3. Step 3

    Growth agent

    Drafts daily build-in-public posts on X and LinkedIn

  4. Step 4

    Support agent

    Answers user questions and collects feature requests

Human in charge

A person approves money, public posts and key decisions. We don't estimate how much human work this saves.

Agentic-ness today (our estimate): 2/5 · Difficulty: Very hard

Our take (opinion)

  1. Find a fast-moving AI category early, before funded competitors arrive.
  2. Ship daily and post every improvement publicly.
  3. Charge early to prove demand.
  4. Track usage and revenue carefully — strategic buyers look at both.
  • Skills: Senior full-stack engineering, speed
  • Audience needed: Helpful

Risks & limits

  • Outlier outcome; not a typical result.
  • Category now dominated by funded competitors and frontier labs.
  • High LLM token costs at scale.
  • Post-acquisition figures are not solo income.

Our verdict

Editorial opinion

2/10

Replicability today: 2/10. The exit terms are acquirer-verified, but this is an outlier: a senior engineer shipping at extreme speed in a category now dominated by well-funded players (Lovable, Bolt, Replit) and frontier labs. The $100M–$200M ARR figures are Wix-era team results, not solo income. (Editorial opinion.)

Similar cases

Figures as reported by the cited sources on the dates shown. Verdict, ratings and blueprint are editorial opinion. Not financial advice. No income guarantees.