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Andrei Nedelcu

Directory / media · last checked 15 Oct 2026

There's An AI For That

● VerifiedAnnual turnover

TL;DR

  • Figure: 21.14M RON turnover (Annual turnover · FY2025 · official company filings (via bizindex.ro))

    ≈ $394,578/month in USD — 21.14M RON per year × 0.22398 USD/RON (2025 average ECB reference rate) ÷ 12. FX: average of 2025 ECB reference rates (2025-01-01/2025-12-31).

  • Proof level: Verified. Based on official company filings (Romanian statutory accounts, read via the bizindex.ro aggregator; a cross-check on listafirme.ro was blocked). Pricing and audience numbers are secondary or self-claimed.
  • Our verdict (2/10, opinion): Strongest proof type (statutory filings) and a fully agent-friendly model, but it won through first-mover SEO in Dec 2022. The AI-directory space is saturated today.

Reported figure

21.14M RON turnover

Proof level

Verified

Agentic-ness (opinion)

4/5

Replicability (opinion)

2/10

The story

Andrei Nedelcu, a Romanian web developer, launched There's An AI For That in Dec 2022; it became the default AI-tools directory.

  1. FY2024 — Turnover 7.97M RON; net profit 3.53M RON; 5 employees — official filings via bizindex.ro
  2. 7 Apr 2025 — Newsletter sponsorship $6K–$8K per placement; 1.7M subscribers — beehiiv case study (secondary)
  3. FY2025 — Turnover 21.14M RON; net profit 6.80M RON; 14 employees — official filings via bizindex.ro

Amounts are in Romanian lei (RON) as filed; no currency conversion. Revenue is directory/ads income, not an AI product.

Business model

  • What it sells: tool submissions/featured listings and newsletter sponsorships.
  • To whom: AI tool makers.
  • Pricing: tool submission ~$300 (High Signal interview, secondary); newsletter sponsorship $6K–$8K per placement (beehiiv, Apr 2025, secondary).
  • Acquisition: SEO and a very large newsletter; the About page claims 5M+ visitors/month and 2.5M+ subscribers (self-claim).

Proof

Sources:

Why "Verified": based on official company filings (Romanian statutory accounts, read via the bizindex.ro aggregator; a cross-check on listafirme.ro was blocked). Pricing and audience numbers are secondary or self-claimed.

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Agent blueprint

Our suggestion — not how the founder did it

  1. Step 1

    Scout agent

    Finds and submits new AI tools daily

  2. Step 2

    Editor agent

    Writes listings, categories and SEO pages

  3. Step 3

    Newsletter agent

    Drafts the daily/weekly newsletter

  4. Step 4

    Sales agent

    Sends sponsor and featured-listing offers

Human in charge

A person approves money, public posts and key decisions. We don't estimate how much human work this saves.

Agentic-ness today (our estimate): 4/5 · Difficulty: Very hard

Our take (opinion)

  1. Pick a niche directory the big players ignore (one industry, one tool type).
  2. Let agents gather and write listings daily.
  3. Build SEO pages and a newsletter from the start.
  4. Sell paid submissions and sponsor slots.
  • Skills: SEO, web development
  • Audience needed: Not at start; SEO is the engine

Risks & limits

  • Google and AI-search traffic shifts.
  • Saturated category today.
  • Figures read via an aggregator, not the registry directly.

Our verdict

Editorial opinion

2/10

Replicability today: 2/10. Strongest proof type (statutory filings) and a fully agent-friendly model, but it won through first-mover SEO in Dec 2022. The AI-directory space is saturated today. (Editorial opinion.)

Similar cases

Figures as reported by the cited sources on the dates shown. Verdict, ratings and blueprint are editorial opinion. Not financial advice. No income guarantees.